Design for ground-breaking study into equine welfare


Last year MAMMALcreate director, Lesley Hill, joined University of Bristol academics and equine organisations at Westminster to reveal a four-year study into the priorities for equine welfare.

Now MAMMALcreate’s design for this ground-breaking research has helped the report reach the House of Lords.

World Horse Welfare, who funded the research, say “In a recent debate on equine welfare in the House of Lords, peers praised the role of the veterinary profession in maintaining high equine welfare standards and the importance of the sector research, using as an example the University of Bristol report …’Horses in Our Hands.”

With the horse industry contributing around £8 billion to the economy and employing more than 200,000 people, no wonder this report created interest and commendation in the House of Lords.

Design matters. Here the clarity of presentation with easy-to-understand information graphics helped ensure the final document had the power and profile to reach and influence the widest possible audience. Lesley art-directed a photo shoot creating a series of striking images for the publication and providing the University of Bristol research team with an important visual resource for support media.

The report was printed FSC certified stock. The FSC label guarantees that the trees that are harvested are replaced or allowed to regenerate naturally and is the only wood certification scheme endorsed by the major environmental charities, including WWF, Greenpeace and The Woodland Trust.

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