MAMMALcreate worked with British Forces Germany and the Directorate of Army Manning (Health) to develop ideas and create effective and dynamic health promotion campaigns and materials covering sensitive and critical health issues.
Our campaign on obesity featured body art that resonated with the target audience of young soldiers.
For our ‘Watch Your Back’ campaign we worked closely with physiotherapists and military health specialists on back injury prevention to develop illustrations which combined accurate anatomical details with digital gaming visuals. Sharp direct copy hit home with the key messages.
“… the young soldiers connected with the imagery and use of humour. There are very few good resources on this subject for this audience and this is one of them.”